Well, I thought today I would talk about SEO… I can hear some of you going “what is SEO? A new type of car?” and the answer is, no, its an acronym for Search Engine Optimization, why talk about it? Because I have just spent quite a bit of time making SpikedEffect.com Search engine friendly so its at the forefront of my mind, and it’s also a big part of my job at work.

Why do you have to make a website search engine friendly? Shouldn’t the webcrawlers (what search engines use to index the World Wide Web) adapt themselves to accommodate for every website out there? In theory yes, it should be the responsibility of the webcrawler to adapt to and pick up your website’s content, but in reality, remember that the web is a vast array of information, and its not all uniform.

As new methods of displaying web content arise on the web the webcrawler’s job becomes increasingly difficult, and it just can’t accommodate for the wide variety out there…

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